Posted from Advertising Age - Homepage 142 days ago
Advertising : Advertising: News and Information
BATAVIA, Ohio (AdAge.com) -- A ray of light has emerged from the economic gloom in the least expected of places: Prestige and other high-end beauty and personal-care brands have been outperforming their mass peers of late, confounding assumptions that consumers trading down would hit high rollers the hardest.
(original story)
