Recent Advertising News
People on the Move: Clear Channel Outdoor Promotes William Eccleshare to CEO
Posted from Advertising Age - Homepage 2 days ago
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William Eccleshare, CEO of Clear Channel Outdoor's international division, now also has responsibility for the Americas. Other movers this week include Adam Hirsch, Philip R. Wiser, Jennifer Tarsitano, Bob Hammond, Mark Pollard and Jean Batthany. (original story)
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Ad Touts Obama's Energy Record, Swipes at 'Secretive Oil Billionaires'
Posted from Advertising Age - Homepage 2 days ago
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In Obama for America's first ad of the new year -- and just ahead of the State of the Union address -- the campaign goes with the president's record on energy policy. (original story)
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Ewanick on GM Media Review: 'Should Have Done This Many Years Ago'
Posted from Advertising Age - Homepage 2 days ago
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General Motors' Joel Ewanick insists that it wasn't only money but quality that drove his decision to place GM's $3 billion global media-buying and -planning account with Aegis' Carat agency. (original story)
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Verizon, Pepsi, Capital One and Others Back Viggle, New 'Loyalty Program for TV'
Posted from Advertising Age - Homepage 2 days ago
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"Checking in" to TV shows on Viggle can earn you rewards, including free movie tickets from Fandango and gift cards from Sephora and Burger King. (original story)
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Facebook Commerce Player: 'Want' And 'Own' Buttons Increase Sales
Posted from ClickZ News 2 days ago
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Payvment credits new "actions" with doubling customer base. (original story)
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From 'Mean Joe' to 'The Force': Ad Age and Hulu Present the Best Super Bowl Ads Ever
Posted from Advertising Age - Homepage 2 days ago
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Not unlike the game itself, a big stage, big ambitions and big budgets combine for some memorable ads, as well as some memorable misfires. (original story)
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David Kenny, Restless Soul, Joins Weather Channel as CEO
Posted from ClickZ News 2 days ago
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Former chief of Digitas and Akamai to run cross-channel media giant. (original story)
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Top 10 Facebook Likes of Presidential Candidate Fans
Posted from ClickZ News 2 days ago
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Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes. (original story)
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How ABC Got in on Super Bowl Action Even Though NBC Has the Game
Posted from Advertising Age - Homepage 2 days ago
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Volkswagen ran its Super Bowl teaser commercial on ABC last week during an episode of "The Middle." The episode also integrated a Passat and a Super Bowl visit. (original story)
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How Content Marketing Can Improve Brands' Online Marketing
Posted from Adrants 2 days ago
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"Content is the currency for social media and search." (original story)
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